People choose Tata Rock Salt (Sendha Namak) for its natural sourcing from mountains, rich mineral content (calcium, potassium, magnesium), distinct flavor for everyday and fasting meals, and perceived Ayurvedic benefits like aiding digestion, all backed by the trusted Tata brand quality and purity. It offers a less processed alternative to regular salt, appealing to those seeking natural ingredients and traditional uses, though it's still primarily sodium chloride.
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